Undergraduate
Marketing and Public Relations
Bachelor of Commerce - BCom(Curtin) - 312710
Marketing
Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and Internet marketing, sales, pricing, promotion and distribution strategies. You'll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.
Public Relations
Public relations is concerned with relationship management in all sectors of organisational activity. It aims to assist a business to meet its goals while considering the needs of all stakeholders, be they staff, clients, shareholders, government bodies, suppliers, retailers, the general public or other important groups and individuals. This major will teach you how to plan, develop, implement and evaluate communication strategies to present an organisation in the best light to public and clients, and promote effective information flow within an organisation. It will prepare you for engagement with stakeholders, involvement in primary decision-making and give you the skills to undertake a major communications role.
Credit for previous study
If you have previously worked or studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for recognition of prior learning.
Course structure
Credits needed to graduate: 600.
Each unit is 25 credits.
Trimester 1
Trimester 2
- 10830 Business Information Systems 100
- 10848 Management 100
- 10850 Marketing 100
- 10855 Public Relations (Principles) 201
Trimester 3
- 9764 Consumer Behaviour 201
- 3822 Sales Management 230
- 9807 Marketing Research 200
- 10854 Public Relations (Techniques) 220
Trimester 4
- 12613 International Marketing 250
- 10845 Law (Public Relations) 211
- 10851 Public Relations (Media) 250
- 1866 Retail Marketing and Distribution 311
Trimester 5
- 12593 Marketing - Professional Practice 300
- 3900 Strategic Marketing 310
- 3992 Public Relations (Consultancy) 300
- 12596 Public Relations (International) 240
Trimester 6
Career opportunities
Where:
Curtin Singapore campus
When:
March, August, November
How:
Full-time or Part-time ( learn about our flexible study options )
Study:
On-campus
Duration:
2 years full-time (6 trimesters)
3-4 years part-time (12 trimesters)
Fees*:
| Bachelor of Commerce | |
|---|---|
| Trimester 1 (SG$) | $7,490 |
| Trimester 2 (SG$) | $7,490 |
| Trimester 3 (SG$) | $7,490 |
| Trimester 4 (SG$) | $7,490 |
| Trimester 5 (SG$) | $7,490 |
| Trimester 6 (SG$) | $7,490 |
| Total course fee | $44,940 |
*All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases. View our tuition fees page for full details.
Find out more:
-
Enquire here
or Tel: +65 6593 8000
- Find out about studying at Curtin
Disclaimer
Curtin endeavours to keep its courses information up-to-date. However, this information is subject to change from time to time and the University reserves the right to change course information without notification if and when required.
In exceptional circumstances units and/or courses may be discontinued. In these instances Curtin will use its best endeavours to accommodate students affected by any discontinued courses or units
