Marketing and Advertising
Bachelor of Commerce - BCom(Curtin) - MJDU-MKADV
Enrol for February 2017 intake and Singaporean / PR students will receive a 30% Heritage Bursary (Singapore) – Apply today
Have you ever wondered what makes people choose certain brands over others? Marketing has one of the most important functions in a successful business. To gain an advantage, companies must differentiate themselves from their competitors. They work out how they may persuade their target audience to buy their product or services.
Marketing is a dynamic blend of:
- product development and positioning
- pricing strategies
- communications and promotion
- distribution strategies.
Together, these elements are known as the marketing mix and determine the success of an organisation’s brands, products or services.
Marketing suits those who wonder what makes people think and behave the way the do, enjoy working with other people and in teams, have strong organisational skills and want a career that is interesting and diverse. Roles may be in fundraising, market research, product management, marketing communications and brand strategy, and online marketing in areas such as developing online strategy, search engine optimisation, and social media and networking.
Advertising is where art, science and technology collide. It is a stream of storytelling and brand engagement, from social media to television and print. The industry is fast-paced, exciting and highly innovative.
A typical advertising agency is made up of five primary disciplines: account management, planning, media, production and creative. The disciplines work together to deliver effective communications across television, radio, magazines, newspapers, outdoor and online activity. People who work in advertising need to have the ability to find solutions, and to work well and thrive under pressure. Careers in advertising range from account executive, copywriter, media planner, digital account manager and creative director.
In this major you can learn:
- Business principles
- Processes involved in an advertising campaign
- Creative elements in advertising and how to effectively apply them to a marketing project.
This course is accredited by the International Advertising Association. Graduates are also eligible to apply for membership with the Australian Marketing Institute.
This course can help you become a/an Marketing Officer, Events Coordinator, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Account Executive, Media Planner, Digital Account Manager, Advertising Manager.
Credit for previous study
If you have previously worked or studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).
Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.
- Introduction to Business Information Systems
- Fundamentals of Management
- Discovering Marketing
- Integrated Marketing Communications
- Retail Marketing and Distribution
- Strategic Advertising
- Public Relations Foundations
- Advertising Account Planning
- Advertising Campaign Development
- Digital Communication Management
- Services Marketing
- Business Capstone
Units are not necessarily shown in the order studied. Units are subject to change.
Don't just take our word for it …
2017 Entry requirements:
|China Gao Kao||67%|
|Hong Kong HKDSE||15 points (5 subjects)|
|IB||24 points over 6 IB units|
|Malaysia UEC||20 points (5 subjects)|
|Singapore GCE A level||5 points|
|United States SAT||1090|
|Vietnam Year 12||8.0|
Minimum academic entry requirements
Minimum English language entry requirements:
|IELTS Academic (International English Language Testing System)|
|Overall band score||6.5|
|TOEFL (Test of English as a Foreign Language)|
|79||Internet based (Reading-13 Listening-13 Speaking-18 Writing-21)|
Results from IELTS and TOEFL are valid for two years.
These are only some of the ways you can prove your English competence. View the full list of English language entry requirements
Curtin Singapore campus
February, July, November
2 years full-time (6 trimesters)
|Bachelor of Commerce - Singaporean / PR|
|Per unit fee (25 credits) with Heritage Bursary (Singapore)||S$1512|
|Total course fee||S$36288|
|Payable over six trimester installments|
|Bachelor of Commerce - International students|
|Per unit fee (25 credits)||S$2160|
|Total course fee||S$51840|
|Payable over six trimester installments|
*All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases. View our fees and charges page for full details.
Find out more:
Curtin endeavours to keep its courses information up-to-date. However, this information is subject to change from time to time and the University reserves the right to change course information without notification if and when required.
In exceptional circumstances units and/or courses may be discontinued. In these instances Curtin will use its best endeavours to accommodate students affected by any discontinued courses or units