Curtin Singapore
Curtin Singapore

Undergraduate

Marketing and Public Relations

Bachelor of Commerce - BCom(Curtin) - 312710

Marketing

This course is only available to Singaporean and Permanent Resident applicants, or foreigners holding a relevant working visa.

Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and Internet marketing, sales, pricing, promotion and distribution strategies. You'll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.

Public Relations

Public relations is concerned with relationship management in all sectors of organisational activity. It aims to assist a business to meet its goals while considering the needs of all stakeholders, be they staff, clients, shareholders, government bodies, suppliers, retailers, the general public or other important groups and individuals. This major will teach you how to plan, develop, implement and evaluate communication strategies to present an organisation in the best light to public and clients, and promote effective information flow within an organisation. It will prepare you for engagement with stakeholders, involvement in primary decision-making and give you the skills to undertake a major communications role.

Bachelor of Commerce majors:

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2012 entry requirements:

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 6
IB 26
Indonesia (SMU3 top 4 subjects) 8
Ontario Gr 12 (best of 6) 73
TER (including TEE/SACE/HSV/VCE) 70
WAUFP (CPS) 53
India/Pakistan 65%
Sri Lanka 7
GAC-ACT Education : Successful completion with minimum GPA 2.6  

Minimum academic entry requirements

View academic entry requirements

Minimum English language entry requirements:

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.0
TOEFL (Test of English as a Foreign Language)
550 paper based
213 computer based
80 Internet based (20 in each section)

CUTE (Curtin Uni Test of English) - C

Results from IELTS, TOEFL and CUTE are valid for two years.

These are only some of the ways you can prove your English competence. View the full list of English language entry requirements

Where:

Curtin Singapore campus

When:

March, July, November

How:

Full-time or Part-time

Study:

On-campus

Duration:

2 years full-time (6 semesters)
3-4 years part-time (12 semesters)

Fees*:

*All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases. View our fees and charges page for full details.

Find out more:

  1. Enquire here

    or Tel: +65 6593 8000

  2. Find out about studying at Curtin

Disclaimer

Curtin endeavours to keep its courses information up-to-date. However, this information is subject to change from time to time and the University reserves the right to change course information without notification if and when required.

In exceptional circumstances units and/or courses may be discontinued. In these instances Curtin will use its best endeavours to accommodate students affected by any discontinued courses or units