Management and Marketing
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 2 years full-time (6 trimesters) or part-time equivalent |
This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing.
The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.
Admission criteria
Cut-off scores
| Qualification | Score |
|---|---|
| GCE A Level/STPM | 5 |
| Malaysia UEC | 15 |
| Indonesia SMA | 77% |
| Vietnam TN PTTH | 7.5 |
| India (HSC) | 65% |
| China Gao Kao | 67% |
| ATAR (including WACE/SACE/HCE/VCE) | 70 |
| IB Diploma | 24 |
| SAT | 1000 |
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.0 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | Fee before 9% GST | Fee including 9% GST |
|---|---|---|
| Total tuition fee | S$40,800 | S$44,472 |
| Payable over six trimester instalments |
| Tuition fee for international students | Fee before 9% GST | Fee including 9% GST |
|---|---|---|
| Total tuition fee | S$60,000 | S$65,400 |
| Payable over six trimester instalments |
Fees listed are indicative and subject to annual increases.
Professional Recognition
- Graduates may receive recognition from a range of professional bodies such as the Australian Institute of Management, the Australian Institute of Training and Development Relations Society of WA and the Australian Institute of Office Professionals.
- Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI) and Curtin is a Graduate Gateway University with the Chartered Institute of Marketing (CIM).
Career opportunities
This course can help you become a:
- Marketing Officer
- Market Researcher
- Management Consultant
- Office Administrator
- Events Coordinator
- Executive Assistant
- Team Leader
- Retail Manager
- Service Delivery Manager
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager.
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).
Course Structure
Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.
Trimester 1
- Communication, Culture and Indigenous Perspectives in Business
- Strategic Career Design
- Markets and Legal Frameworks
- Financial Decision Making
Trimester 2
- Analytics for Decision Making
- Organisational Behaviour
- Business and Sustainable Development
- Discovering Marketing
Trimester 3
Trimester 4
Trimester 5
- Managing Social Media Platforms
- Digital Marketing and E-Commerce
- Marketing Intelligence
- Services Marketing
Trimester 6
- Creating Content and Marketing Briefs
- Strategic Marketing
- Enhancing Your Business Mind
- Introduction to Global Business
Units are not necessarily shown in the order studied. Units are subject to change.