Marketing and Advertising
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 2 or 3 years full-time (6 or 9 trimesters) or part-time equivalent |
Pursue a career in the marketing, media communications or advertising industries. In this double major you’ll gain an understanding of the principles and processes of advertising and other forms of communications from a marketing perspective. You’ll conduct research on customer needs, design new products and services, and gain detailed insight into advertising and public relations. You’ll also learn how to successfully organise and control marketing activities in a highly competitive environment.
Admission criteria
Cut-off scores
| Qualification | Score |
|---|---|
| GCE A Level/STPM | 5 |
| Malaysia UEC | 15 |
| Indonesia SMA | 80% |
| Vietnam TN PTTH | 8.0 |
| India Year 12 | 65% |
| China Gao Kao | 67% |
| ATAR (including WACE/SACE/HCE/VCE) | 70 |
| IB Diploma | 24 |
| SAT | 1000 |
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.0 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | |
|---|---|
| Per unit fee (25 credits) | S$1,512 |
| Total tuition fee | S$36,288 |
| Payable over six trimester instalments |
| Tuition fee for international students | |
|---|---|
| Per unit fee (25 credits) | S$2,160 |
| Total tuition fee | S$51,840 |
| Payable over six trimester instalments |
All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.
Professional Recognition
You can apply for membership for the Australian Marketing Institute (AMI), the Marketing Research Institute of Australia, the Professional Sales and Marketing Institute, the Public Relations Institute of Australia (PRIA) and the Australian Institute of Management (AIM).
Career opportunities
This course can help you become a:
- Marketing Officer
- Market Researcher
- Copywriter
- Advertising Account Executive
- Events Coordinator
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
- Media Planner
- Digital Account Manager
- Advertising Manager
- Creative Director.
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).
Course Structure
Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.
Trimester 1
- Accounting – The Language of Business
- Business Law
- Introductory Economics
- Introduction to Global Business
Trimester 2
- Introduction to Business Information Systems
- Fundamentals of Management
- Discovering Marketing
- Integrated Marketing Communications
Trimester 3
Trimester 4
Trimester 5
- Retail Marketing and Distribution
- Strategic Advertising
- Public Relations in Society
- Advertising Account Planning
Trimester 6
- Advertising Campaign Development
- Digital Communication Management
- Services Marketing
- Business Capstone
Units are not necessarily shown in the order studied. Units are subject to change.