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undergraduate

Marketing and Advertising

BCom(Curtin) - MJDU-MKADV Bachelor of Commerce
Location Curtin Singapore campus
Study method On-campus
Study mode Full-time or part-time
Intake February, July, November
Duration 2 or 3 years full-time (6 or 9 trimesters) or part-time equivalent

Pursue a career in the marketing, media communications or advertising industries. In this double major you’ll gain an understanding of the principles and processes of advertising and other forms of communications from a marketing perspective. You’ll conduct research on customer needs, design new products and services, and gain detailed insight into advertising and public relations. You’ll also learn how to successfully organise and control marketing activities in a highly competitive environment.

Admission criteria

Cut-off scores

QualificationScore
GCE A Level/STPM 5
Malaysia UEC15
Indonesia SMA80%
Vietnam TN PTTH8.0
India Year 1265%
China Gao Kao67%
ATAR (including WACE/SACE/HCE/VCE)70
IB Diploma24
SAT1000

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)    
Writing6.0
Speaking6.0
Reading6.0
Listening6.0
Overall band score6.5

Other notes

Local polytechnic diploma qualifications are accepted into the course.

View the full list of entry requirements.

Fees

Tuition fee for local students 
Per unit fee (25 credits)S$1,512
Total tuition feeS$36,288
Payable over six trimester instalments
Tuition fee for international students 
Per unit fee (25 credits)S$2,160
Total tuition feeS$51,840
Payable over six trimester instalments

All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.

View our fees and charges page for full details.

Professional Recognition

You can apply for membership for the Australian Marketing Institute (AMI), the Marketing Research Institute of Australia, the Professional Sales and Marketing Institute, the Public Relations Institute of Australia (PRIA) and the Australian Institute of Management (AIM).

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Copywriter
  • Advertising Account Executive
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Media Planner
  • Digital Account Manager
  • Advertising Manager
  • Creative Director.

Credit for previous study

If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).