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undergraduate

Marketing

BCom(Curtin) - MJRU-MRKTG Bachelor of Commerce
Location Curtin Singapore campus
Study method On-campus
Study mode Full-time or part-time
Intake February, July, November
Duration 2 or 3 years full-time (6 or 9 trimesters) or part-time equivalent

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Admission criteria

Cut-off scores

QualificationScore
GCE A Level/STPM 5
Malaysia UEC15
Indonesia SMA80%
Vietnam TN PTTH8.0
India Year 1265%
China Gao Kao67%
ATAR (including WACE/SACE/HCE/VCE)70
IB Diploma24
SAT1000

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)    
Writing6.0
Speaking6.0
Reading6.0
Listening6.0
Overall band score6.5

Other notes

Local polytechnic diploma qualifications are accepted into the course.

View the full list of entry requirements.

Fees

Tuition fee for local students 
Per unit fee (25 credits)S$1,512
Total tuition feeS$36,288
Payable over six trimester instalments
Tuition fee for international students 
Per unit fee (25 credits)S$2,160
Total tuition feeS$51,840
Payable over six trimester instalments

All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.

View our fees and charges page for full details.

Professional Recognition

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant.

Credit for previous study

If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).

Course Structure

Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.

Trimester 1

Trimester 2

Trimester 3

Trimester 4

Trimester 5

Trimester 6

Units are not necessarily shown in the order studied. Units are subject to change.