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undergraduate

Journalism Communication and Marketing Specialisation

BA(Curtin) - B-MASCOMS Bachelor of Communications
Location Curtin Singapore campus
Study method On-campus
Study mode Full-time or part-time
Intake February, July, November
Duration 16 months full-time (4 trimesters) or part-time equivalent

Journalism Communication: The study of journalism encompasses many of the most important areas for learning and discussion in the world right now: truth, fake news, freedom of speech, cancel culture, democratic structures, media literacy, and critical thinking. Students in the Journalism Communication Specialisation learn practical reporting skills such as research, interviewing, writing and presenting. They are introduced to contemporary multimedia journalism and learn how to report for audio, video and online.

Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.

Admission criteria

Qualifications

  • Successful completion of the Diploma of Arts and Creative Industries.
  • A recognised diploma in related field will be assessed for entry into the second year.
  • A local polytechnic diploma in related field will be assessed for entry into the third year.

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)    
Writing6.0
Speaking6.0
Reading6.0
Listening6.0
Overall band score6.5

Other notes

Local polytechnic diploma qualifications are accepted into the course.

View the full list of entry requirements.

Fees

Tuition fee for local students 
Total tuition feeS$25,600
Payable over four trimester instalments
Tuition fee for international students 
Total tuition feeS$36,592
Payable over four trimester instalments

All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.

View our fees and charges page for full details.

Career opportunities

This course can help you become a:

  • Market Researcher
  • Journalist
  • Advertising Account Executive
  • Copywriter
  • Media Liaison Officer
  • Communications Officer
  • Online Writer
  • Web Communications Consultant
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer

Credit for previous study

If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions). A local polytechnic diploma in related field will be assessed for entry into the third year.

Course Structure

Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.

Trimester 3

Trimester 4

Trimester 5

Trimester 6

Units are not necessarily shown in the order studied. Units are subject to change.