Journalism and Marketing
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 16 months full-time (4 trimesters) or part-time equivalent |
Journalism: Learn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession. You will learn the professional aspects of journalism practice, the history and economics of the media, social and ethical issues, together with a theoretical understanding of media law and regulation.
Marketing: This stream introduces you to the key skills and knowledge needed for successful marketing. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service. The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:
- international marketing
- internet marketing
- anticipation of demands for products, services and ideas
- analysis behind the behaviour of competitors and customers
- product design
- promotion
- pricing
- distribution strategies.
Admission criteria
Qualifications
- Successful completion of the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the third year.
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.5 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | |
|---|---|
| Per unit fee (25 credits) | S$1,512 |
| Total tuition fee | S$24,192 |
| Payable over four trimester instalments |
| Tuition fee for international students | |
|---|---|
| Per unit fee (25 credits) | S$2,160 |
| Total tuition fee | S$34,560 |
| Payable over four trimester instalments |
All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.
Career opportunities
This course can help you become a:
- Market Researcher
- Journalist
- Advertising Account Executive
- Copywriter
- Media Liaison Officer
- Communications Officer
- Online Writer
- Web Communications Consultant
- Online Marketer
- Digital Content Creator
- Marketing Officer
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions). A local polytechnic diploma in related field will be assessed for entry into the third year.
Course Structure
Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.
Trimester 3
- Introduction to Journalism – Broadcast
- News Writing and Reporting
- Asian Media in Transition
- Consumer Behaviour
Trimester 4
Trimester 5
- Media Law
- International Marketing
- Elective
- Elective
Trimester 6
- Radio News
- Services Marketing
- Elective
- Elective
Units are not necessarily shown in the order studied. Units are subject to change.