undergraduate

Journalism and Marketing

BA(Curtin) - B-MASCOMS Bachelor of Communications

Location	Curtin Singapore campus
Study method	On-campus
Study mode	Full-time or part-time
Intake	February, July, November
Duration	16 months full-time (4 trimesters) or part-time equivalent

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Journalism: Learn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession. You will learn the professional aspects of journalism practice, the history and economics of the media, social and ethical issues, together with a theoretical understanding of media law and regulation.

Marketing: This stream introduces you to the key skills and knowledge needed for successful marketing. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service. The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:

international marketing
internet marketing
anticipation of demands for products, services and ideas
analysis behind the behaviour of competitors and customers
product design
promotion
pricing
distribution strategies.

Qualifications

Successful completion of the Diploma of Arts and Creative Industries.
A recognised diploma in related field will be assessed for entry into the second year.
A local polytechnic diploma in related field will be assessed for entry into the third year.

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing	6.0
Speaking	6.0
Reading	6.0
Listening	6.0
Overall band score	6.5

Other notes

Local polytechnic diploma qualifications are accepted into the course.

View the full list of entry requirements.

Tuition fee for local students
Total tuition fee	S$24,192
Payable over four trimester instalments

Tuition fee for international students
Total tuition fee	S$34,560
Payable over four trimester instalments

All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.

View our fees and charges page for full details.

This course can help you become a:

Market Researcher
Journalist
Advertising Account Executive
Copywriter
Media Liaison Officer
Communications Officer
Online Writer
Web Communications Consultant
Online Marketer
Digital Content Creator
Marketing Officer

If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions). A local polytechnic diploma in related field will be assessed for entry into the third year.

Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.