Journalism Communication and Marketing Specialisation
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 16 months full-time (4 trimesters) or part-time equivalent |
Curtin University is ranked in the world’s top 200 in the QS World University Rankings by Subject 2024 – Communication & Media Studies
Journalism Communication: The study of journalism encompasses many of the most important areas for learning and discussion in the world right now: truth, fake news, freedom of speech, cancel culture, democratic structures, media literacy, and critical thinking. Students in the Journalism Communication Specialisation learn practical reporting skills such as research, interviewing, writing and presenting. They are introduced to contemporary multimedia journalism and learn how to report for audio, video and online.
Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
Admission criteria
Qualifications
- Successful completion of the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the third year.
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.5 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | Fee before 9% GST | Fee including 9% GST |
|---|---|---|
| Total tuition fee | S$27,200 | S$29,648 |
| Payable over four trimester instalments |
| Tuition fee for international students | Fee before 9% GST | Fee including 9% GST |
|---|---|---|
| Total tuition fee | S$40,000 | S$43,600 |
| Payable over four trimester instalments |
Fees listed are indicative and subject to annual increases.
Career opportunities
This course can help you become a:
- Market Researcher
- Journalist
- Advertising Account Executive
- Copywriter
- Media Liaison Officer
- Communications Officer
- Online Writer
- Web Communications Consultant
- Online Marketer
- Digital Content Creator
- Marketing Officer
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions). A local polytechnic diploma in related field will be assessed for entry into the third year.
Course Structure
Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.
Trimester 3
- Introduction to Journalism – Broadcast
- News Writing and Reporting
- Asian Media in Transition
- Consumer Behaviour
Trimester 4
- Media, Culture and Consumption
- Discovering Marketing
- Elective
- Elective
Trimester 5
- Media Law and Ethics
- Managing Social Media Platforms
- Elective
- Elective
Trimester 6
Units are not necessarily shown in the order studied. Units are subject to change.