Web Media and Marketing Specialisation
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 16 months full-time (4 trimesters) or part-time equivalent |
Web Media: This specialisation provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. It emphasises social media and networking, and units combine practical components with core concepts to give you the necessary understanding and skills you need in the online environment.
Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
Admission criteria
Qualifications
- Successful completion of the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the third year.
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.5 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | Fee before 9% GST | Fee including 9% GST |
|---|---|---|
| Total tuition fee | S$26,320 | S$28,688.80 |
| Payable over four trimester instalments |
| Tuition fee for international students | Fee before 9% GST | Fee including 9% GST |
|---|---|---|
| Total tuition fee | S$37,600 | S$40,984 |
| Payable over four trimester instalments |
Fees listed are indicative and subject to annual increases.
Career opportunities
This course can help you become a:
- Social Media Advisor
- Web Designer, Developer, Writer or Editor
- Copywriter
- Communications Officer
- Online Writer
- Web Communications Consultant
- Online Marketer
- Digital Content Creator
- Marketing Officer
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions). A local polytechnic diploma in related field will be assessed for entry into the third year.
Course Structure
Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.
Trimester 3
Trimester 4
- Digital Marketing Strategy
- The Digital Economy
- Elective
- Elective
Trimester 5
- Consumer Behaviour
- Digital Culture and Everyday Life
- Elective
- Elective
Trimester 6
Units are not necessarily shown in the order studied. Units are subject to change.